Featured Brands


The AliExpress website is already known for its low prices and great business opportunities to all, offering electronics, clothing, accessories for the house, personal accessories and many other products that range all types of consumers worldwide. As a part of the AliBaba Group, of Chinese origin, movements hundreds of thousands of dollars per month all around the world.

Besides these well-known advantages and prices so low that makes you laugh on the Super Deals page, there’s still the possibility of buying branded products spending as little money as possible through distribution agreements that AliExpress has with some brands, making short timed sale campaigns, in the Featured Brands page. This page has a subscription space, so that the buyer has the option to join a newsletter offered by AliExpress, where he receives, in his email, more information about the brand announced, as well about the brands that will be presented in the following weeks.



The Featured Brands contains exclusive brands with incredible prices; and all further publicity stunts are available in the following address:  http://s.click.aliexpress.com/e/EayfM3VnQ .This type of propaganda is a great advantage to the featured company for it increases the sales numbers and allows a bigger exposition to the consumer to the products; for AliExpress this type of commercial agreement allows greater security to the other sellers, since the profit of these agreements are used for website maintenance. It is an excellent symbiotic partnership, where both sides are beneficiated by it.

The Featured Brand is changed every week, allowing, through this rotation, the brand to reach a bigger number of possible buyers, but the weekly permanence is not a deal-kill factor, since this kind of agreement shows great variety to the consumer and the brand’s target public without jeopardizing the costumers not in said target public relation’s with the website for they have the knowledge that even though they aren’t interested in that kind of product, in the following something that is interesting for them might show up and be featured with great discounts.



The following Monday, September 21st, the brand displayed is Li-ning, a Chinese company of sports gear and footwear. Li-ning’s target public are athletes and very active people, who enjoy sports such as badminton, basketball and tennis. Li-ning is known for being the patron of many Chinese teams and in other countries in the world. Li Ning, former Chinese Olympic gymnast, and a member of Li-ning headboard up until today founded the company in 1990.

The items sold by Li-Ning are already in exposition on AliExpress, all with 50% off. From running shorts to sweat vests with windbreaker, through sneakers and other types of shoes to backpacks. With a great range of options both to feminine and masculine public, Li-ning aims to attract a young and athletic consumer, who will wear their pieces while working out and exercising so they can tell his friends with similar interests about it. Having sponsored more than 100 Olympic medalists, according to the company’s marketing strategy, they aim to show warranty and wide acceptancy to their new buyers.AliexpressTB11

The first item to appear to the costumer is a masculine short-sleeved shirt, costing US $15.67. With impeccable finishing and available in green or white, it has a minimalistic look to it, and reflects in on the athlete wearing it, bringing almost no attention to the company’s logo. In the moment of the research for this article, before September 21, the same shirt was available at the cost of US $26.95, showing that, regarding the Featured Brands, waiting a few days is worth it.



7 Responses to Featured Brands

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  5. Monthly Sun says:

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  6. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  7. Bella Vita says:

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