Aliexpress – Innovations and Technologies


Alibaba Group’s mission is to make it easy to do business anywhere.

We operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. We provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem.

Our Vision

We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.

Meet @ Alibaba

We enable millions of commercial and social interactions among our users, between consumers and merchants, and among businesses every day.

Work @ Alibaba

We empower our customers with the fundamental infrastructure for commerce and data technology, so that they can build businesses and create value that can be shared among our ecosystem participants.

Live @ Alibaba

We strive to expand our products and services to become central to the everyday lives of our customers.

102 Years

For a company that was founded in 1999, lasting at least 102 years means we will have spanned three centuries, an achievement that few companies can claim. Our culture, business models and systems are built to last, so that we can achieve sustainability in the long run.


Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.

Our Businesses

We operate various businesses and also derive support for our ecosystem from the businesses and services of related and affiliated companies. Our major businesses and the businesses of our related companies and affiliates include:

Taobao Marketplace

China’s largest online shopping destination

Launched in May 2003, Taobao Marketplace ( is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China’s largest online shopping destination in terms of gross merchandise volume in 2014, according to iResearch. In addition, the Mobile Taobao App was the No. 1 e-commerce app in China as of the end of March 2015, according to iResearch.

China’s largest third-party platform for brands and retailers

Launched in April 2008, ( is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on According to iResearch, was China’s largest third-party platform for brands and retailers in terms of gross merchandise volume in 2014.


Most popular online group buying marketplace in China

Launched in March 2010, Juhuasuan ( is the most popular online group buying marketplace in China based on monthly active users in 2014, according to iResearch. The platform offers quality products at discounted prices by aggregating demand from numerous consumers. It mainly does this through flash sales which make products available at discounted prices for a limited period of time.


Popular global consumer marketplace

Launched in April 2010, AliExpress ( is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, Brazil and the United States. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at competitive prices.

en7-300x250Leading platform for global wholesale trade

The first business of Alibaba Group, ( is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through, small businesses can sell their products to companies in other countries. Sellers on are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.

Leading online wholesale marketplace in China

Launched in 1999, ( is a leading online wholesale marketplace in China. It serves as a wholesale channel for merchants doing business on Alibaba Group’s retail marketplaces to source products from domestic wholesalers.


Leading online marketing technology platform

Launched in November 2007, Alimama ( is an online marketing technology platform that offers sellers on Alibaba Group’s marketplaces online marketing services for both personal computers and mobile devices. Through the Taobao Affiliate Network, Alimama also provides those sellers with such marketing services on third-party websites.

Aliyun (Alibaba Cloud Computing)

Developer of platforms for cloud computing and data management

Established in September 2009, Aliyun (Alibaba Cloud Computing; develops highly scalable cloud computing and data management services providing large and small businesses, financial institutions, governments and other organizations with flexible, cost-effective solutions to meet their networking and information needs. A business of Alibaba Group, one of the world’s largest e-commerce companies, Aliyun operates the network that powers Alibaba Group’s extensive online and mobile commerce ecosystem and sells a comprehensive suite of cloud computing services to support sellers and other third-party entities participating in this ecosystem.

Ant Financial Services Group

Financial services provider focused on serving small and micro enterprises and consumers

Ant Financial Services Group is focused on serving small and micro enterprises as well as consumers. With the vision “to turn trust into wealth,” Ant Financial is dedicated to building an open ecosystem of Internet thinking and technologies while working with other financial institutions to support the future financial needs of society. Businesses operated by Ant Financial Services Group include Alipay, Alipay Wallet, Yu’e Bao, Zhao Cai Bao, Ant Micro Loan and Sesame Credit.

Cainiao Logistics

Operator of a logistics information platform

Cainiao Logistics is dedicated to meeting the current and future logistics demands of China’s online and mobile commerce sector. It operates a logistics information platform which provides real-time access to information for both buyers and sellers, as well as information that allows delivery service providers to improve the efficiency and effectiveness of their services. Cainiao Logistics is an affiliate of Alibaba Group.

History and Milestones

Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown into a global leader in online and mobile commerce. Today the company and its related companies operate leading wholesale and retail online marketplaces as well as Internet-based businesses offering advertising and marketing services, electronic payment, cloud-based computing and network services and mobile solutions, among others.

Tmall Global homepage

February Tmall Global is officially launched as an extension of to enable international brands to offer products directly to consumers in China.

June Alibaba Group completes the full acquisition and integration of mobile browser company UCWeb

June Alibaba Group starts offering mobile virtual network operators (MVNO) services in China under the Ali Telecom brand.

June Alibaba Group completes the acquisition of an approximately 60% stake in movie and television program producer ChinaVision (currently known as Alibaba Pictures Group).

July Alibaba Group establishes a joint venture with Intime to develop an O2O business in China.

July Alibaba Group completes its investment in digital mapping company AutoNavi.

September Alibaba Group goes public on the New York Stock Exchange.

Alibaba Group goes public on the New York Stock Exchange

October Ant Financial Services Group, a related company of Alibaba Group previously known as Small and Micro Financial Services Company, is formally established.

October Taobao Travel becomes an independent platform and is brand named “Alitrip.”


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